“If you’ve got them, you’ve got light, you’ve got warmth. “Matches have a certain charm,” she says. Aside from coupling matches with the purchase of candles, Red Flower hands out 50,000 matchbooks to customers each year as mementos of the store. We stock your favorite scents year-round as well as pour-to-order, so contact us today with any special requests. All of our candles are hand poured in small batches right here in Colorado USA. has grown to become the largest manufacturer of paper matchbooks in the world and our vision is stronger than ever: All of our matchbooks are. After suffering a stroke more than a decade ago at age 26, Alkalay recovered and started the company with a newfound appreciation for the everyday. MatchBox Candle Co is the top online candle-seller of uniquely-fragranced, pthalate free, luxury scented 100 soy wax candles. “It hasn’t been Coldplay yet.”) But aside from affordability, what’s the appeal? “Fire speaks so instantly to life,” says Yael Alkalay, founder of Red Flower, a New York bath-and-body company.
Juicy Couture has had original designs created to sell in stores, and music venues and bands have started handing matchbooks out in lieu of pricey T-shirt giveaways.
“People don’t throw matches out like they do business cards.” And at approximately 50¢ apiece, they’re a cost-effective way to market. “We’ve had to reinvent the product, remind people that it’s a promotional tool,” says Alex Nackman, marketing director of Admatch, a 41-year-old matchbook supplier in New York.
The fight for a smoke-free America continues - 35 states have some form of a smoking ban - but not everyone can breathe easier.
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